Pop, Conceptualism, Land Art, Body Art, and Minimalism are typically movements that come to mind when one thinks about art of the 1960s. In the catalogue, Hippie Modernism: The Struggle for Utopia, author Andrew Blauvelt delves into the more esoteric artistic exercises that echoed the political landscape of this era.
Artists and activists of the “counterculture” employed performance art, fashion, product and graphic design, architecture, and video to challenge the influence of the government and large corporations on mainstream society. These efforts also promoted the fusion of art and life with inventions such as the Info-gonks (a predecessor to computer wearables like Google Glass), The Inflatobook (a DIY book for inflatable rooms and furniture), and The Witkar (one of the first technology-based carsharing projects).
By using art as the medium to communicate their message instead of violence or wealth, the artists and movements profiled in this catalogue worked to put forth alternatives to society’s way of life, not to destroy it.
Catalogue of the 2016 show from the Walker Art Center.