“Seeing is not a unique God-given talent, but a discipline.  It can be learned.” - George Nelson

In "How To See: Visual Adventures in a World God Never Made" George Nelson expands upon the idea of SEEING as an artistic discipline. Nelson was a pioneer and jack of all (design) trades during the 20th century. He practiced and preached the idea of "Visual Literacy" which is the ability to decode nonverbal messages. He felt that anyone could learn to read images in the same way that they read words: through experience, exposure and practice. By discussing themes of communication, art, geometry, and variation with photographic examples and written text, "How To See" works as a primer for understanding visual literacy  and has become a cult classic among artists since it’s publication in 1977.